ALLIANCE STRATEGY SPRINT
From Audit To Executable Roadmap
"We stop the spiral of strategy-without-execution by delivering both: a clear strategic direction AND the first wave of execution milestones before we leave the engagement."
The Sprint is built for leaders who are tired of wasted alliance potential — who know their GSI and channel relationships should be generating pipeline, but can't get out of the cycle of stalled programs and inconclusive QBRs.
This Engagement Is Ideal For
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Tech companies entering new verticals
who need to rapidly identify and activate the right channel and GSI partners without
months of internal deliberation.
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CROs and VP Alliances
who inherited a complex partner landscape with no clear ROI visibility or coherent
activation strategy.
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Scale-ups preparing for Series B/C
who need a partner-driven growth engine to demonstrate repeatable, scalable revenue to
investors.
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Established players rebuilding momentum
where existing partner programs have stalled and leadership needs a clear reset strategy
with measurable milestones.
What is it?
THE SPRINT, DEFINED
Most organisations have partner agreements on paper and a graveyard of alliance intentions that never materialised into revenue. The Alliance Strategy Sprint exists to change that — rapidly and concretely.
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In 90 days, our embedded team conducts a full diagnostic of your partner ecosystem, identifies where your highest-value opportunities are hiding, and builds the precise execution blueprint to activate them. No generic frameworks. No recycled slide decks. A living playbook engineered for your specific growth vector.
What You Get
SIX CORE DELIVERABLES
Every Sprint concludes with six tangible, actionable outputs — not recommendations, but ready-to-deploy assets your team can execute immediately.
Ecosystem Audit Report
A comprehensive diagnostic of your current partner landscape — scoring each relationship on revenue contribution, strategic fit, activation level, and growth potential
Partner Prioritisation Map
A visual, data-driven stack ranking of your top 10–15 partners by opportunity size, with a clear investment-versus-return matrix to guide resource allocation.
GTM Blueprint & Co-Sell Motions
Detailed joint value propositions, co-sell playbooks, and account mapping frameworks tailored to your top-tier partners and target verticals.
Quick Win Activation Plan
6–8 pre-qualified pipeline opportunities that can be actioned immediately post-Sprint, with named accounts, partner contacts, and play-by-play activation steps.
Partner Incentive Framework
A structured program architecture covering tiering, MDF allocation, co-marketing guidelines, and performance metrics that motivate partners to prioritise your pipeline.
90-Day Executive Readout
A board-ready synthesis of findings, strategic recommendations, and a 12-month ecosystem roadmap — designed for CRO, CEO, and investor presentations.
The 90-Day Plan
HOW WE RUN THE SPRINT
Three disciplined phases. Each with clear milestones, named owners, and a defined output that carries into the next phase.
DISCOVER &
DIAGNOSE
Deep-dive ecosystem audit
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Stakeholder interviews across sales, marketing, alliances, and product
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Partner revenue attribution analysis (who actually closes deals)
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Competitive ecosystem benchmarking vs. top 3 rivals
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Partner satisfaction pulse survey across tier-1 relationships
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Identification of orphaned alliances and untapped tier-2 potential​
ARCHITECT &
BLUEPRINT
Strategy design & playbook build
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Partner tier framework and investment model design
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Co-sell motion and joint value proposition development
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Account mapping workshops with top-5 target partners
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Incentive program architecture and MDF structure
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Quick-win opportunity identification and pre-qualification
ACTIVATE &
DELIVER
Execution launch & readout
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Pilot activation of 2–3 quick-win co-sell opportunities
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Partner enablement sessions on new joint value props
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12-month ecosystem roadmap with quarterly milestones
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Internal team handover and capability transfer sessions
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12-month scale-up roadmap delivery with partner expansion targets
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Executive readout and board-ready presentation delivery
Methodology
THE DIAGNOSTIC ENGINE
Five interlocking lenses we apply across every Sprint — giving you a 360-degree view of where your alliance potential is, and exactly how to unlock it.
Outcomes
WHAT WILL CLIENTS ACHIEVE
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Partner Sourced Pipeline Growth
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Faster Partner Activation
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Quick Wins Identified
Other Strategic Pathways
EXPLORE MORE PATHWAYS
The Alliance Strategy Sprint is one of three ways to engage Expansion Catalyst. Explore the others.
GTM Partnerships-as-a-Service
Full embedded engagement. We become your Partner Alliance function — recruiting, enabling, and co-selling with your ecosystem end-to-end, with full accountability for pipeline outcomes across all markets.
Market Entry Acceleration
Purpose-built for new market expansion. We identify, engage, and activate the right in-market partners to compress your time-to-revenue from 24 months to under 9.
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